AI for marketing

Serve more clients, without hiring more people.

Your team loses hours to research, reporting and first drafts instead of strategy and creativity. We build AI agents and software that take over that repetitive work, so there is more billable time left for the work the client actually pays for.

AI for marketing

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Who it is for

For agencies that get stuck on hours, not on ideas.

The ideas and the clients are there, the capacity is not. Every new account now means more manual research, reporting and production work, and that gets in the way of growth and margin.

  1. Research and reporting eat up your billable hours

    Competitor analyses, sifting through client reviews and putting together monthly reports cost account managers and strategists days a month. That is time that is not billed to the client and does not go into better work.

  2. Content production does not scale with client demand

    Writing briefs, creating first drafts and keeping existing pages current for every client is manual work that grows linearly with your client base. More clients then simply means hiring more people.

  3. Specialist knowledge is locked in a few heads

    Your best strategist or senior knows what a good approach, audit or pitch looks like, but that knowledge is not documented or searchable. Onboarding new people takes a long time and quality becomes person dependent.

Marketing team discussing a campaign

InnoWorks team

Tijn Meijerink & Twan van Heijden

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How we work with marketing agencies. In three steps.

We start with your processes, not with a tool. First we pinpoint where the gains are, then we build in short iterations, then we make sure the team actually uses it.

Explore and sharpen the opportunities
Build and iterate
Roll out and support
  1. 1 Explore and sharpen the opportunities
  2. 2 Build and iterate
  3. 3 Roll out and support

Cases ·Marketing & bureaus

What we already built in marketing & bureaus.

No demos or slides, but working AI in production at companies in your sector. See what is live and what it delivers.

View all cases
What you get out of it

AI that does the groundwork, so your team does the thinking.

Not loose tools, but agents and software that fit your own way of working and tone of voice.

AI agents

A digital colleague for research and reporting

We build AI agents that summarise client and competitor research, prepare audits and turn monthly reports into a readable story with conclusions and next steps. Your strategist reviews and interprets, instead of spending hours collecting and pasting. Live in 2 to 4 weeks, trained on how you do things.

AI agent summarising research and reporting Research on autopilot
Custom AI software

Content production and briefings at scale

Software that generates briefs, first drafts and SEO optimisations per client in the right brand voice, and that flags which existing pages need a refresh. It connects to the tools you already use, so scaling up no longer means quality or planning suffers.

Content production at scale in the right brand voice Content at scale
AIOS and AI audit

Making your agency knowledge searchable

With an AI Operating System we bring your cases, approaches, brand guidelines and earlier reports together into one searchable source, so everyone can reuse the agency's best work. Not sure where the gain is? An AI audit delivers a prioritised opportunity report in 14 days with the ROI per use case.

Searchable agency knowledge in an AI Operating System Knowledge searchable

What it costs

Scales with your agency.

From one targeted workflow to an ongoing partnership: we agree on scope and a fixed fee up front, tailored to the scale of your agency.

Frequently asked questions

Questions you probably have too.

Still have questions? Get in touch
Does AI replace our marketing agency or our creatives?

No. AI takes over the repetitive groundwork, such as summarising research, making first drafts and turning data into a report, but strategy, creative concept, judgement and client relationship stay human work. It shifts the debate from AI versus agency to AI-native agencies that can handle more versus agencies that keep doing everything by hand. Your team becomes more productive, not redundant.

How does AI help us serve more clients with the same team?

The biggest time sinks at agencies are not the ideas, but the repeatable work: research, briefings, reporting and content production. By automating that with AI agents and software, each employee serves more accounts without quality dropping. You shift hours from execution to billable strategy and creativity.

Can AI do client and competitor research for us?

Yes, this is one of the strongest use cases for agencies. An AI agent can go through client reviews, support tickets, interviews and competitor messaging and pull out recurring pain points, objections and opportunities. What used to take days by hand comes back from the agent as a structured summary, which your strategist then validates and turns into an approach.

Does the AI write generic copy or does it sound like our client?

We train the software on each client's brand voice, guidelines and earlier content, so first drafts are in the right tone instead of generic. Your editor sharpens it and adds examples and facts, because AI can hallucinate and facts must always be checked. That way you gain speed without losing the distinctiveness.

How quickly can we have AI agents live and what does it cost?

A first working AI agent is usually live within 2 to 4 weeks, because we start small and concrete with one clear task. Pricing is tailored and depends on the scope and integrations; we prefer to start with an AI audit that prioritises the opportunities in 14 days and maps the expected ROI per use case, so you invest where it pays off.

We already use ChatGPT, what does an AI agency add to that?

Loose tools like ChatGPT help per person, but the real gain is in agents and software built into your own processes, tools and tone of voice that take over work reliably and repeatably. We connect it to your systems, make agency knowledge searchable and build workflows that scale, so AI structurally delivers capacity instead of loose tricks.

You can feel it has to change,
we show you how.

You know where the friction is. We help you figure out how AI can genuinely fix it.

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