From days of strategic research to a coffee break, with AI agents for LAB63

At LAB63 the bottleneck sat in the strategic phase. Lots of input, lots of research, lots of scattered documents, and as a result it often took days or even weeks before there was usable advice on the table. They wanted to move faster, without sacrificing depth or quality.

We built a modular n8n workflow that supports the project from intake to reporting.

Here is how it works:

• The kick-off is automatically transcribed (e.g. via Fireflies) and triggers the flow

• The briefing and sources (including SharePoint) are retrieved and pre-structured

• 5 specialist researcher agents investigate in parallel: Brand, Market, People, Society, Media

• A "strategist" agent produces the synthesis: challenges, insights and jobs-to-be-done

• A "copywriter" agent turns this into a clear strategic report in the right tone of voice

• The output is saved and the people involved are notified automatically

Importantly: AI does the heavy preparatory work. The strategist remains responsible for choices, nuance and creativity.