Innoworks features in De AI Storm, the Dutch TV programme about the rise of AI in business, broadcast on RTL 7 and RTL Z. The segment is above and can also be watched on Videoland. It is in Dutch.
On screen is Joël van der Hoeven, co-owner of Innoworks Rotterdam. The segment is about the AI audit: why it works for the people in a business, and why it is the logical first step if you want AI to add real value.
First know where AI adds value, then build
Most companies start with the tool. A chatbot subscription, a pilot in one department, a one-off automation. It feels like progress, but without a clear view of where time and money actually leak away, you cannot tell whether you are working on the right problem. It is one of the reasons so many AI pilots stall.
An AI audit turns that around. You start with the processes and the people who run them, and only then look at which technology fits. That way you add value where it makes a difference, rather than where a tool happens to fit.
Why it works for the people in your business
An audit is not a report about your team, it is a report made with your team. The people who do the work every day know where it gets stuck: the double data entry, searching across three systems, the monthly report that eats an afternoon. Starting there means the outcome lands with them too. They recognise their own bottlenecks in the opportunities at the top of the list, and that is the difference between a plan that ends up in a drawer and a plan that gets carried out.
What you have after 14 days
An Innoworks AI audit takes 14 days. You get a concrete report with prioritised opportunities, worked-out quick wins and an ROI rationale per opportunity, at a fixed price agreed upfront. What exactly you get in those 14 days is covered in an earlier article.
