AI for retail

AI that helps your webshop grow, not just tick over

Writing copy for hundreds of products, answering the same questions over and over and keeping a grip on inventory: it eats time and margin. We deploy AI where it takes work off your hands right away, honest about what is and is not yet possible.

AI for retail

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Who it is for

For webshops and retailers working harder than their revenue is growing.

The e-commerce market keeps growing, but margins are getting thinner and logistics costs are rising. At the same time, the daily manual work, copy, customer questions and orders, swallows the time you would rather spend on growth.

  1. Product copy is a bottomless pit

    Writing unique, findable descriptions for hundreds or thousands of products is an enormous job that is never finished. New collections, supplier data and multiple languages only pile the work higher.

  2. The same questions over and over, the same returns

    Most of your customer questions are about shipping, returns and product info, and that costs your team hours every day. Returns also quietly erode your margin, often for the same reason: unclear sizing or copy that does not match the product.

  3. Your products are hard to find, including in AI search engines

    Customers increasingly search via ChatGPT and AI instead of Google, and there it is not the biggest advertiser that wins but the webshop with the clearest product data. Without structured, honest content you stay invisible, however good your range is.

E-commerce team working on the webshop

InnoWorks team

Tijn Meijerink & Twan van Heijden

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How we work in e-commerce & retail. In three steps.

We start with your processes, not with a tool. First we pinpoint where the gains are, then we build in short iterations, then we make sure your team actually uses it.

Explore and pinpoint opportunities
Build and iterate
Roll out and guide
  1. 1 Explore and pinpoint opportunities
  2. 2 Build and iterate
  3. 3 Roll out and guide

Cases ·E-commerce & retail

What we already built in e-commerce & retail.

No demos or slides, but working AI in production at companies in your sector. See what is live and what it delivers.

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What you get out of it

AI that takes copy, questions and data off your hands.

Not a standalone tool, but AI that fits your shop, your tone of voice and your daily process.

Product content at scale

Hundreds of products, unique and findable copy

An AI agent writes product descriptions based on your specifications, supplier data and brand voice, unique per product and optimised for search engines and AI search results. Whether you have 100 or 100,000 products, it scales, including multilingual for cross-border sales. We build this as an AI agent or as custom AI software, connected to your shop or PIM.

AI writes product copy at scale Copy at scale
Customer service and returns

The repetitive questions caught automatically

An AI agent answers questions about delivery times, returns and product info directly in chat and email, in your tone, and hands off to a person when in doubt. The same AI categorises return reasons, so you can see which products or sizes keep coming back and do something about it. Live in 2 to 4 weeks.

AI agent answers customer questions in chat Questions caught
Inventory, orders and control

One place to query all your shop data

With AIOS we bring your data from shop, inventory and orders together and make it searchable in plain language, so questions like which products are nearly out of stock no longer need to be looked up in separate exports. Not yet sure where the biggest gain is? An AI audit gives you a prioritised opportunity report in 14 days, with the ROI per opportunity.

Searchable shop, inventory and order data A grip on your data

What it costs

Fits the scale of your webshop.

From a content engine to a broader rollout: we agree on scope and a fixed price up front, tailored to the scale of your webshop.

Frequently asked questions

Questions you probably have too.

Still have questions? Get in touch
Can AI write product descriptions for my entire range?

Yes. An AI agent generates unique, SEO-friendly product copy based on your specifications, supplier data and brand voice, and scales from hundreds to tens of thousands of products. You stay in control: copy follows your tone of voice and you can approve it before it goes live. Multilingual versions for cross-border sales are also possible.

How do I make my webshop findable in ChatGPT and AI search engines?

AI search engines pick products based on clear, structured and honest product data, not on advertising budget. That means an SMB webshop with good content can become just as visible as a large player. We make sure your product copy is in natural language, your data is structured and your product feed is clean, so AI understands and recommends your products.

Can AI take over my customer service?

AI mainly takes over the repetitive questions, which fill most of your inbox: delivery times, returns and product info. An AI agent answers those directly in chat and email and hands off to a colleague as soon as a question becomes more complex or sensitive. That frees up your team for the conversations that really call for personal contact.

Does AI help to reduce my returns?

Indirectly, and it starts with insight. AI automatically categorises the reasons behind your returns, so you can see which products or sizes keep coming back and why. Often the cause turns out to be unclear sizing or product copy and photos that do not match reality, and that is exactly what you can then improve in a focused way.

How quickly can an AI solution for my webshop go live?

A well-defined AI agent, for example for customer questions or product copy, is usually live in 2 to 4 weeks. If you are not yet sure where to start, an AI audit delivers a prioritised opportunity report within 14 days, with the expected ROI per opportunity, so you start with the most profitable step.

Does this work with my webshop platform such as Shopify, WooCommerce or Lightspeed?

Yes. We build AI agents and custom AI software that connect with your existing shop, inventory and order system, instead of forcing you to rebuild everything. We look at your setup first and tell you honestly when a connection is simple and when something is not yet possible, so you do not pour money into a dead end.

You can feel it has to change,
we show you how.

You know where the friction is. We help you figure out how AI can genuinely fix it.

Not ready for a conversation yet? Get honest AI advice first →

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