Glossary

The AI glossary

The key AI terms in plain language, explained from our own practice. Not a dictionary, but what a term means and why it matters for your business.

AI technique

Agentic workflow An agentic workflow is a process in which an AI agent, not a human, plans the steps, calls tools, checks intermediate results and continues until the goal is reached. AI agent An AI agent is software that pursues a goal on its own: it plans the steps, uses tools or systems, checks the result and adjusts course, without a human directing every step. Eval Evals are automated tests for AI features that measure how accurately, safely and stably they perform on a fixed set of representative examples. Fine-tuning Fine-tuning is training an existing language model further on your own examples, so it fits a specific task, tone or field better. Hallucination A hallucination is when a language model confidently gives information that is incorrect or made up, presented as if it were a fact. Human-in-the-loop Human-in-the-loop means a person reviews or approves an AI process at the right moments, so mistakes are caught before they do any harm. LLM (Large Language Model) An LLM is a large language model trained on enormous amounts of text, which lets it understand and generate language; it is the engine under tools like ChatGPT, Claude and Gemini. MCP (Model Context Protocol) MCP is an open standard that lets AI models connect to external tools, data and systems in a uniform way, like a USB port for AI. Prompt engineering Prompt engineering is carefully formulating the instruction to an AI model, so it reliably produces the desired result. RAG (Retrieval-Augmented Generation) RAG lets a language model first retrieve the right documents from your own sources and base its answer on those, so it draws on your knowledge instead of only its training.

Strategy & implementation

Approach & collaboration

You can feel it has to change,
we show you how.

You know where the friction is. We help you figure out how AI can genuinely fix it.

Not ready for a conversation yet? Get honest AI advice first →

30 minutes. Online or in Enschede. You decide.