Glossary Strategy & implementation
AI business case
What is an AI business case?
An AI business case weighs the expected return of an AI application against its costs, so you know in advance whether and when the investment pays off.
The return usually comes from time (hours freed up), quality (fewer errors) or revenue (faster follow-up). The costs are the build, the integrations with your systems, the use of AI models and maintenance.
A good business case calculates per process with real figures: how much volume, how much time per action, how many errors. That makes clear which application comes first and which can wait.
In an AI audit we make an ROI case per opportunity. What AI costs is covered in our piece on the cost of AI.
Last updated: 4 October 2026