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Glossary AI technique

Business intelligence (BI)

What is business intelligence?

Business intelligence is collecting, combining and visualising company data in reports and dashboards, so you can steer on figures.

Also known as BImanagement informationdashboards

Classic BI shows what was designed in advance: a dashboard with revenue, margin or productivity. That works well for fixed questions, but every new question needs a new report. Which KPIs belong on such a dashboard, and why it often goes unused, is covered in our guide to KPI and management dashboards.

AI adds a layer: you ask a question in plain language and get an answer with figures, even if nobody ever built that report. The condition is that data from different systems is connected and reliable.

What that layer looks like is covered under the AI Operating System.

Last updated: 20 October 2026

Relatedterms

Read on in the glossary

All terms
AI techniqueData qualityData quality is the degree to which your business data is correct, complete, current and consistent, and therefore usable for decisions and for AI.AI techniqueData warehouseA data warehouse is a central database in which data from different systems is collected, cleaned and organised, so you can run reports and analyses on it.AI techniqueSystem integrationSystem integration is connecting software so that systems such as your CRM, accounting and ERP exchange data automatically instead of someone retyping it.Strategy & implementationAIOS (AI Operating System)An AIOS is an AI layer that sits on top of your existing systems, reads data from all of them at once, and runs processes that affect the whole organisation, not just the individual employee.

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