Ecare

Who Ecare is

Ecare is a software developer based in Enschede and the maker of PUUR., the smart electronic care record for healthcare. The platform is used every day in elderly care, disability care and mental health care. An ambitious organisation, working according to Holacracy and with a four-day work week, with clear growth ambitions in the mental-health-care market.

The challenge

Ecare wanted to grow deliberately in mental health care, but that market is fragmented and hard to map completely. Which mental-health-care organisations exist exactly, which ones are a fit for PUUR., and which deserve the sales team's attention first? Working that out by hand takes a disproportionate amount of time and is never up to date.

The approach: the plan first, then the build

We started with an assessment: in-depth interviews with management, product, sales, marketing and support to fully map the product, the sales process, the market and the customer experience. That produced a mental-health-care growth plan with prioritised opportunities and a roadmap. We then actually built the most promising opportunity.

The solution: an AI Market Intelligence system

We built an AI-driven system that maps the entire mental-health-care market and enriches it continuously:

• A dataset of more than 5,000 mental-health-care organisations as the foundation

• Automatically finding and reading websites and quality statutes

• Classification and a fit score per organisation

• A review interface where the sales team validates results, a feedback loop that makes the system smarter

• Automatic synchronisation of qualified prospects to HubSpot

The result

Where market research used to be manual work, the system now delivers an up-to-date, scored and qualified overview of the mental-health-care market, ready to use directly in HubSpot. The sales team spends its time on the organisations that genuinely matter instead of on research. It is the first opportunity built from the growth plan; the partnership continues.